Website Designer Hollywood Florida: February 2014

Friday, February 28, 2014

All County AC Repair

All County Air Conditioning, Refrigeration & Heating Company provides excellent customer service. We diagnose any problems you have with your existing system, and if needed install new high efficiency system(s) in your home. We service and offer all brands of equipment that is best suited for your home and comfort as well as your wallet.

Project Type:	WordPress Web Development
Client:	All County AC Repair
Date:	March 1, 2013
Keywords:	Web Design, WordPress, SEO, Blog

This website was built using WordPress content management system. We customized from an old website, redesigned the logo, the color scheme, and added blog through WordPress where the owner can post his articles linked to all the social networks. We currently optimize their site for increasing in traffic.

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All County AC Repair

What Should You Look For In A SEO Company

So, you have an online website already, but you’ve left the internet marketing stuff to an SEO professional. Perhaps weeks or even months have gone by and now you’re beginning to wonder whether your SEO professional is doing a good job. The only thing is how can you analyze your current SEO campaign if you don’t even know what to look for? This article outlines the 5 basic things that a well-rounded SEO professional should be able to do for you.

#1- Help you gain a decent ranking on Google for multiple key phrases

Why this is necessary: The point of search engine optimization is to get websites to rank in top positions on the search engines (namely Google) so that they are easier for potential customers to find. If people interested in what you have to offer can’t find you, your current web presence is essentially futile and you must act to change this as soon as possible.

How to check for this: Ask your SEO professional for the list of targeted keywords he has researched for your website. Once you have them, analyze whether you can imagine internet users realistically typing those words into a search engine (if this is unimaginable, the keyword research wasn’t done properly). Then, start typing these key phrases directly into Google line by line and start looking for your site on the search engine results pages (SERPs). Are you wondering how to calculate your exact ranking for each keyword? Each search engine results page displays ten results per page, so if you’re listed as the 4th website on the 3rd page, you are listed as number 34 in the SERPs for that particular key phrase.

What a real SEO expert can offer you: Top ethical SEO professionals can’t promise you the absolute first position in the SERPs due to the fact that the SERPs belong to Google and the exact configurations for their filters aren’t released for public knowledge. However, an ethical SEO company will help your website budge from under the piles of spammy internet garbage out there and get you closer to being on the first SERP for multiple long-tail keywords.

#2- Have your brand actively represented on numerous Social Media platforms

Why this is necessary: Social Media platforms like Twitter, Facebook, and Pinterest help spread the word about your brand, drive traffic to your website, and help you build your brand’s reputation and increase brand recognition.

How to check for this: It isn’t enough for you to have a presence on the various Social Media platforms; you must actively post on them as well. Each of these platforms (Twitter, Facebook, and Pinterest) have internal search engines of their own which rank members according to frequency of participation as well as according to what’s trending. If you’re not actively tweeting on Twitter, posting on Facebook, or pinning on Pinterest then you’re losing out on a valuable opportunity to be found by prospective clients.

What a real SEO expert can offer you: It is the general consensus in the SEO community that SEOs aren’t expected to post directly to your Social Media platforms for you. However, that being said, a good SEO expert will explain to you how to appropriately post on the various Social Media platforms and increase customer engagement.

#3- Suggest an optimized website layout

Why this is necessary: Not all website layouts work for all brands. An ecommerce website has its own appropriate layout standards meant to improve usability and encourage purchasing, while a lead-generating site is meant to educate and provide proof that a service or product is needed. The wrong website layout will frustrate and turn off your visitors to buying your product or hearing you out.

How to check for this: If a visitor doesn’t know the purpose of your website upon first glance, then it wasn’t designed correctly. Little known industry secret: if you own an ecommerce site, it generally shouldn’t take a visitor more than 4 clicks to find and complete a purchase.

What a real SEO expert can offer you: An expert in this field will be able to tell you exactly why they’re suggesting a layout for your website as well as which specific Google layout algorithms your older site might be violating.

#4- Offer new link building packages throughout the year

Why this is necessary: Google changes its mind about what constitutes a good link profile throughout the year. If it’s been longer than a year since your last link building package was completed, you need to invest in a new one to avoid being heavily penalized by the search engines.

How to check for this: Look at your receipts. When was the last time you paid for a link building package?

What a real SEO expert can offer you: Just as a good mechanic schedules you for your next service upon completing an oil change, an SEO expert will be able to give you advice on when to invest in your next link building package. Also, if they don’t offer web 2.0 link building packages, you should reconsider finding another link builder.

#5- Website optimization for mobile devices

Why this is necessary: With the boom in the technology market for all things mobile, it is imperative that your website has a mobile friendly layout that doesn’t put a damper on your visitors’ user experience.

How to check for this: Use your own mobile devices to analyze the upload time and appearance of your website on multiple mobile platforms. A website optimized for mobile devices will upload quickly, not need to have the text constantly enlarged by the user, and the images will not appear distorted.

What a real SEO expert can offer you: If your current SEO expert can’t do the actual coding for your website to make it mobile-friendly, they need to at least be able to refer you to someone who can.

Search engine optimization is a necessary and often confusing subject for website owners. It is our hope however; that this post can give you the briefest overview of what constitutes a good SEO campaign. Is there anything about SEO that continues to confuse you? Feel free to ask away in the comments section below!

Ready To Get Started? Give Us A Call And Make A Difference Online

Our SEO campaigns for our clients work and we guarantee there will be positive results within 1 to 3 months after initiating a SEO methodology campaign. Get more details about every aspect of our methdology and information on how you can make your website better starting today.

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend giving us a call today. We will make it short and easy to understand. A complete website makeover may be necessary to achieve the results you want. Let our internet marketing team save you the frustration of not having your business on the right track and start focusing on whats most important to you, your future clients. We are the SEO Marketing professionals and Internet Marketing Experts to make your business a success.

What Should You Look For In A SEO Company

Advanced Foot Center

Advanced Foot & Ankle Center treats the most common and complex problems of the foot pain, ankle pain and lower leg pain. Whether caused by sports injuries work related accidents or congenital and acquired degenerative disorders, we utilized the latest equipment to diagnose the problem and use the most advanced treatments to return you to your normal activities. We treat every patient as a most valuable player and family member.

Project Type:	E-Commerce Web Development
Client:	Advanced Foot & Ankle Center
Date:	May 1, 2013
Keywords:	Web Design, WordPress, E-Commerce, Custom Gallery

This website was built using WordPress content management system. We customized from an old website, redesigned the logo, the color scheme, and added a small shopping cart for their products. We currently optimize their site for increasing in traffic.

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Advanced Foot Center

Thursday, February 27, 2014

Great Ideas For Getting Traffic To Your Website

Here Is A List Of Great Ideas For Getting Traffic To Your Website:

Anyone can build a website, but making it successful with significant traffic can take a lot of research. Over the years, we’ve grown several of our client’s websites to nearly 10,000 visits each month targeting their local area. We launched a newly designed website the beginning of this year and we were amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed.

Make Your Content Irresistible

All the promotion in the world won’t build a thriving audience if your content is not there. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.

Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.

While you’re at it, make a real case for why the world should actually care about what you have to say. You want to be an influencer. You want to build a community. You want to help people make a positive change in the world.

Put your words in a different format. Go visual. Try creating an info-graphic or slide-share presentation.

Go big. Write something so incredibly thorough and valuable that people are compelled to share it.

Interview someone exciting. You’ll learn something and the interviewee will probably share your session if you do a great job.

Learn how to create a viral post, and try creating one yourself as many of our readers like Maria, Benny, Steve and Jim have done.

Cut out the fluff. Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish.

Headlines! Headlines! Headlines! They’re ridiculously important. Enough said.

Give away your secrets. All of them.

Take Your Show on The Road

Be everywhere. Make videos, create a podcast, represent on different social media platforms.

Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience. Just do it and stop making excuses.

Create a Blog On Your Website

One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, “should I add a blog to my site?” Blogs have gained a reputation as having the potential to boost your SEO rankings, but it’s important to understand what a blog does and why it helps, as well as when it wouldn’t help. We can assist in the installation of a blog styled to your current website. Find out more at http://wwdesignstudios.com/product/add-blog-website/

Make Your Case Clear

When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly. Your Unique Selling Proposition is the key to making your case. If you don’t have a USP, it’s time to get one. Start with our guide to finding your USP.

Keep Them Coming Back

The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe for updates from you (focus on email first, social media second).

Directly ask people to subscribe once in a while. Tell ‘em what’s in it for them.

Create special subscriber-only content.

In your welcome email for new subscribers, point them to your social media profiles so they can connect with you in different ways.

Optimize the heck out of your email sign-up offer. Try placing email sign-up boxes in different places (in your header, sidebar, within posts, end of posts or footer). Try changing the wording, button label, call to action and offer. See what works best over time. Just keep the best interests of your audience in mind and don’t do anything you don’t appreciate yourself.

Make it Pretty(ier) and More Functional

Your site’s design matters more than you think. If you have a crappy looking design, you’re missing out because too many of your hard earned visitors are leaving before they read your incredible content.

Design for function. What do you want your site to achieve? You want to hook your visitors and keep them coming back. Design with the end goal in mind.

Use social proof. New visitors are looking for clues about whether your site is worth spending time on. Use validation (in the form of metrics, testimonials, “as seen in” logos, etc.) to reinforce your value.

Make it easy for people to share your content (try using a plugin like Digg Digg, for example).

Play Nice with the Search Engines (SEO)

Optimize your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords. Don’t worry about optimizing your content. Write for humans like normal but use keywords in your headline and content URL.

Make sure your site is Google friendly. Offer a sitemap, use an SEO-optimized platform (or plugin) and register for Google Webmaster Tools.

Focus on optimized content instead of link-building for long-term SEO success.

Make your site as fast as possible. Site speed is now a factor in search rankings, and a faster site will keep more people from leaving before your page loads. Consider moving to a faster web-host and leverage caching (if you’re on WordPress try using a caching plugin like W3 Total Cache).

Borrow What Works

Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience.

Your own successes can be borrowed upon as well. Look through your old content and think about your most successful strategies. Reuse what works until it doesn’t work any longer.

Use past behavior to predict future results with Google Trends.

Organize Group Projects

Organize a group writing project. Each blogger writes on a central theme, and each article links to all the others in the series.

Start a social media promotion group. Invite people you respect. Each person can submit content for others in the group to Tweet, Like, etc. only if it’s a good fit. Organize this for free using Google Groups.

Organize a group survey in your niche.

Launch a Product or Service

Did you know that launching a new product or service can actually help grow your audience? It’s true. Launching a product also always leads to tons of interview requests, links from other blogs, partnership inquiries, and a different kind of respect from colleagues. Plus, because your new product will generate revenue, this should be top on your list.

Offer an affiliate program and pay commissions to people who refer customers to your product. Reach out to these affiliates before your launch and offer to help them with content, interviews, webinars or anything else that will help them drive sales. You’ll be getting access to a whole group of customers you wouldn’t have otherwise.

Make Friends in High Places

The most consistent source of highly desirable visitors you can tap into are links for other respected sites in your niche. To attract these links on a regular basis, you need to 1) create remarkable link-worthy content and 2) make friends with other great content creators who could link to you. Just don’t make connecting with people online harder than it actually is.

Link out freely to content you admire and think your audience would appreciate. Linking out is one of the best ways to get noticed and start making friends online. Make sure you include the name of the site or content author you’re linking to increase the chances of the author learning about your link.

Try creating a “follow Friday” or “link love Wednesday” type of post on a regular basis. It’s a great way to get noticed, make friends and share useful content with your audience.

Overwhelmed?

So you are now overwhelmed and thirty eight items to add to your website “to do” list may seem like a tad too much to implement. It has probably crossed your mind that this is a big mountain to climb. How can you have enough time to have a life and market your business without losing your mind? If you need help, give us a call and we can discuss an internet marketing plan to fit your budget.

Our Internet Marketing Team Is Ready… Are You?

In today’s market it’s not enough to simply rely on website ads and word of mouth to get your company’s name out to the masses. Choosing the right web design Firm or Internet Marketing Firm is more important than ever! Make sure the internet marketing company you choose to work with practices what they preach i.e ranks well for keywords & has a big social media following. There are far too many fly by night SEO Firms or Social Media Firms, new to the industry with little experience or understanding. We have a proven track record, an amazing client list, and a huge following. Let us develop you a rock star Internet Marketing Plan that will boost your traffic and build your brand.

Great Ideas For Getting Traffic To Your Website

Social Media Marketing - The Future Of SEO

Social Media Marketing Is Now More Important Than Ever

Social media not too long ago was once an iffy area to venture into for many businesses. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space.

The marketing can be discerning with the time and effort necessary to build your reputation with many networks at once. My suggestion, take a deep breath and work on one network at a time.

How Does This All Tie In Together? And Where Do I Start?

Below is what I call a very basic social media marketing plan. We made this graphic to visually display the method of a basic marketing plan development. This plan is geared toward beginners and certainly can be more complex if your up to the challenge, but this will be a good starting point.

Your Marketing Plan Begins With Your Website. Without enough call-to-actions and ease of navigation your dead in the water. You can drive all the traffic to your website, but if you don’t have quality to convert your prospects, you are wasting your time and money. Your website is considered your online brochure or portfolio and if its not representing you correctly, you will need a website makeover.

The Next Step Is Your Blog. This will be your personality. This is where you will share your ideas, personal projects, insights about your industry, and to answer most commonly asked questions. A blog is a great compliment to search engine optimization, in fact it actually works so well we build most of our websites with a blog integrated into the theme. Fresh content is, and always will be ‘the king’ of the search engines. With creating your own blog it will be a lot easier for prospects to find you online.

Many people ask me, how often should I post? The most successful blogs post several times a week. Now that can be difficult without giving it a full time job, but at the very least you will need to post once every two weeks. Now whatever you decide upon, it is very important to keep it consistent. Remember, the more you post the more successful your blog will be.

The Next Step Is Incorporating YouTube In This Campaign. Use YouTube to create behind the scenes videos and maybe some demonstrations of your product or service. YouTube videos when tagged properly, can bring high volumes of traffic to your website very fast. Think of it this way, if a keyword your trying to rank for has 10,000 competitive websites or companies, cut that number down to 10% on YouTube. There just isn’t a lot of people getting into it because of the difficulty making videos. Remember a decent video taken on a phone can be worthy enough to be useful on YouTube.

Now With The Outside Networks – Twitter, LinkedIn, and Facebook. If I were you, try starting with one first, and with Facebook being the best option, build from there. Use your Facebook account to build your friends, family, and associates. Once that’s done, you can build your company profile page. Try to give the cover art and logo a more personable touch from your website. Invite your connections to like your Facebook company page then start to occasionally share some takes of your latest works or projects with your business. Get your customer’s to like your business, maybe for an incentive or after a well done job. Get them to put their recommendations and personable words about their experience with you as well.

Next is LinkedIn. This is the standard social media for businesses alike. Connect with your clients and find new opportunities using its powerful research functions. For example, you can use the search box to find people who you want to know in specific companies. LinkedIn also has the power of its latest apps, where you can automatically feed your blog updates with no extra work.

Twitter is a Media Stream. That means its an excellent resource for the latest industry news. It can be used as a news feed, or as a way customers can provide testimonials of your company with a tweet. I find it amazing who you can connect with and develop relationships with at a high level. You can also easily drive traffic to your blog, YouTube, or website using Twitter.

Your goal is to engage people and develop a community using your best networking tools. Then you gradually drive followers, prospects, and referrals through your social media system.

Generally people in your community don’t want to be sold to, they already like you. You are generally best served educating the people in your community on how to refer you for best results.

Social media is a long-term relationship marketing plan. Developing good relationships doesn’t happen overnight. It takes time. The minimum time you should consider running your plan before making a full evaluation of its effectiveness is six months. However, my recommendation is a year. Need help getting your social accounts built? See our social media services a la carte click here.

How Many Customers Will Follow Brands From Social Media?

Our Social Media Marketing Team Is Ready… Are You?

In today’s market it’s not enough to simply rely on website ads and word of mouth to get your company’s name out to the masses. Choosing the right web design Firm or Social Media Firm is more important than ever! Make sure the internet marketing company you choose to work with practices what they preach i.e ranks well for keywords & has a big social media following. There are far too many fly by night SEO Firms or Social Media Firms, new to the industry with little experience or understanding. We have a proven track record, an amazing client list, and a huge following. Let us develop you a rock star Internet Marketing Plan that will boost your traffic and build your brand.

Social Media Marketing - The Future Of SEO

Adding Cloudflare To Our SEO Arsenal

This is great news for everyone that is hosted by WW Design Studios. We now are officially partnered with Cloudflare to provide faster speed and security to our clients at no additional charge. Over the past few weeks we have been doing numerous upgrades to our servers to providing a rock solid hosting solution. No down time and no slow speeds. For those of you that are not familar with a CDN, here is some information on why its beneficial to you.

How Does CDN Helps with SEO?

“Content is King” is not a new saying in the world of internet. There is no denial to the fact that content is one of the most crucial aspects of web operations. Though the topic of the content is crucial, you also need to focus about the tone of the content and the manner in which it is going to be written down, the overall structure of the content, the appearance of the content, how the content marketing will be carried out, whether the content is SEO friendly or not and how will the be content analyzed after getting live. These are a series of questions that you ought to worry about if web operation is really the thing for your business. No matter if the solutions are not readily available through the customary techniques, the modern day Content Delivery Networks (CDN) do come to your rescue.

What Is CDN?

The popularity and usage of CDN have increased tremendously in the past couple of years. This is due to the magical features and services offered by CDN that help in spreading the static files to several servers located all around the globe and speeding up the website performance. With the traditional internet users becoming more impatient, the page speed is becoming more of a primary concern for the website owners these days. Using a CDN will always help you in efficiently catering to the multiplied amount of traffic and gives the quickest page load time by using the closest CDN server to transmit the static files to the client’s server.

Does CDN Help With SEO?

Ever since Google incorporated page load time into their ranking formula, the short answer to this question has been YES. CDN greatly helps in improving your website ranking throughout various search engines. The faster your website can perform, the better it will appear in the eyes of Google. However, it is important to note that Google will follow various different criteria for judging the overall ranking and the website content still remains the king. Even the fastest website in the world will have poor rankings if the Meta tags aren’t proper and lacks the quality content. Another thing that you need to bear in mind is that though CDN will greatly increase the page load speed, there are certain things that can still drop the website speed like caching, image optimization, CSS sprites and many others.

How CDN and SEO Work Together?

CDN network greatly helps in getting the content to the user end in a faster and more efficient manner. Improving the website on SEO grounds will require a lot of pain in tailoring the HTML, CSS, JavaScript, Images, Video and Audio files and a lot more stuff according to the search engines. This is where the role of CDN comes into play. It can essentially do the needed heavy lifting for ranking the website higher in search engines.

Hosting Benefits

This is one of the biggest benefits as far as SEO is concerned. When making use of a CDN, your website content will be maintained at different servers worldwide. Most of the websites are hosted on a single mainframe server located in one particular location. However, with the use of a CDN, you can spread the information worldwide by sharing it through multiple servers that are in proximity to the user’s geographical location.

CloudFlare operates out of 23 data centers around the world. Our CDN automatically caches your static files at our edge nodes so these files are stored closer to your visitors while delivering your dynamic content directly from your web server. CloudFlare then uses a technology called Anycast to route your visitors to the nearest data center. The result is that your website, on average, loads twice as fast for your visitors regardless of where they are located.

On average, a website on CloudFlare loads twice as fast for its visitors, sees 65% fewer requests and saves 60% of bandwidth. You’ll be able to see the exact speed benefits and savings with your personalized Cloud Flare analytics report for your site in your C-Panel.

Improved Response Times

Google eyes especially on the websites that have a good load time as against the ones that load with a lag of a few minutes or even seconds. Because of your website being hosted through multiple CDN networks, the one in the proximity of the user will deliver the content to the client’s server in a fast, accurate and efficient manner, thereby eliminating any time-outs and load-lags. If your server ever goes offline, CloudFlare will serve a limited copy of your cached website to keep it online for your visitors. CloudFlare builds the Always Online™ version of your website, so your most popular pages are represented.

Not Getting Any Traffic? Your Hosting Can Be The Problem..

Preventing your site from slowing down is a major challenge for all critical sites. It’s no secret that loading times are critical SEO factors for Google, Bing and Yahoo etc. And now with our new CDN we will reduce the response time and improve loading the speed of your pages, an additional factor to improve your site ranking in the search engine results page.

Find Out More About Building More Traffic To Your Site Today

WW Design Studios invites website owners to contact them to answer questions or to become further acquainted with the services of this world-class Internet marketing company and their outstanding lead generation. WW Design Studios is a friendly, internet savvy team who loves a challenge.

Request a proposal or Contact Us to learn more.

Adding Cloudflare To Our SEO Arsenal

Green Pro Solutions

Green Pro Solutions is a one- stop resource for chemical supplies, ground maintenance supplies, floor care, health care facilities, Highway repair & maintenance, Waste Water Operations, School Districts & Transportation, Building maintenance and many more.

Project Type:	E-Commerce Web Development
Client:	Green Pro Chemical Solutions
Date:	December 5, 2013
Keywords:	Web Design, WordPress, E-Commerce

This website was built using WordPress content management system. Created for the client for the ability to display their product catalog online.

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Green Pro Solutions

Wednesday, February 26, 2014

VPS Hosting Packages

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Local Internet Marketing Packages

Looking To Boost Your Traffic? Try Our Internet Marketing Plans Today

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Great For Starter Websites

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Local Internet Marketing Packages

US Hardwood Floors Inc.

US Hardwood Floors began as a small, family-owned business in 1990, and today we’re one of the Florida’s leading hardwood installers. We think it’s because we unite superb craftsmanship, impeccable quality, and innovative design to offer virtually all American made hardwood flooring that’s simply unmatched in beauty and durability.

Project Type:	WordPress Web Development
Client:	US Hardwood Floors Inc.
Date:	November 5, 2013
Keywords:	Web Design, WordPress, Custom Gallery

This website was built using WordPress content management system. We added a custom gallery to display their latest projects as well as a blog to add step by step photos of their installations.

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US Hardwood Floors Inc.

Eventstar Structures Inc.

Eventstar Structures is recognized worldwide for its unique designs of permanent and semi-permanent fabric structures. With in-house engineering and design, along with its state of the art automated metal and textile fabricating facilities, Evenstar has become a trailblazer in the industry.

Project Type:	WordPress Web Development
Client:	Eventstar Structures Inc.
Date:	October 1, 2013
Keywords:	Web Design, WordPress, Custom Gallery

This website was built using WordPress content management system. We customized for ajax movement of the pages, a custom gallery, responsive menu, global transaltor, and video gallery.

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Eventstar Structures Inc.

Tuesday, February 25, 2014

Website Design and Internet Marketing Services

A Complete Website Makeover Can Be A Smart Move

Did you know that over 20% of searches on Google are related to location, and that 88% of people who search for local information on their smartphones take action within the same day? In order to bring positive changes in record time, you need to choreograph and integrate each and every step of the marketing process. Creative thinking, strategic planning, process development, organization, timing, and precise implementation are just a few steps for a successful marketing makeover plan. The diagram is a visual representation of a complete website makeover and how they are all related in your plan.

Does Your Website Need a Face-lift?

It is not unusual for a website to outgrow itself and become less effective over time. When you find that your website is no longer user-friendly, has an outdated design, is difficult to update or is just not effective in communicating with target audiences, it is time for a website makeover. If you are unsure if a makeover is needed, I put together a few questions to ask yourself:

1. Does your website clearly communicate the service or product you sell or provide? Your website is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose? In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way to communicate your website’s purpose is through a clear message on your homepage. This will also help search engines categorize your website for appropriate keywords and phrases. Think about what your website does or what you want it to do. What products or services do you offer? Then, on your homepage clearly display that message in your content. Many websites online fail to communicate the essence of their website to customers on their homepage and, thereby, lose valuable leads and sales. Your website is often a potential customer’s first impression of your business. Make it count.

2. Is your web address easy to type, spell and remember? What’s more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development. Many assume the first step to starting your own website is design, but choosing the right domain name is equally important–in fact, perhaps it’s the hardest part of the site creation process. If you consider the difficulty in transferring websites to new URLs – not to mention the potential SEO losses that could occur by doing so – it’s clear that you need to get things right from the start.

3. Is your website easy to navigate? Another important feature of a good website is navigation. Many website owners fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website. Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. In many cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories. Think through your web pages’ structure so that it all makes sense in a logical flow. That way, when customers visit your website, they will have an easier time navigating to the information on your website that is most relevant to them. In some cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories.

4. Are you connected with social media? Building a community for your business is one of the best investments you can make. It’s crucial to establish an online presence. Start with the networks you know and are active on – the most common being Facebook and Twitter. Include Facebook “Like” from your business Facebook page or a Twitter follow button will allow visitors to connect with you through other media. In addition to your social networking profiles, creating and maintaining a blog is one of the most effective ways to build community and a great way to increase content. (You can create a blog for your Yola site using the Tumblr widget). Blogs are a great way to have a conversation with your visitors and customers on a regular basis and improve the level of trust website visitors and customers have for your business over time. Boost your search engine power by listing your business on all popular social media sites and provide direct links.

5. Is the right person designing and maintaining your site? The web is a fluid and changing medium. Over the course of time you may choose to make changes, updates, and/or add information to your website. Your site should grow as your company grows, and you strive to meet the needs of the future. It should also be interactive in a way that has things that change within it to inspire energy and make it “hot” for your viewers. The maintenance of your site is as important as the development. The search engines thrive on new content, and you must keep this updated regularly in order to maintain a good position in the search results.

6. Is your website designed with only images? Does your website consist primarily of images or was it built entirely in Flash? Some images and bits of Flash are fine, but the foundation of your site should be live text or text generated by the browser. This is a search engine friendly option and is helpful to users with slower connections or those who are vision impaired and use screen readers. Also, image or Flash based websites don’t always render properly on mobile devices. Many mobile devices will not display Flash at all so you may be losing a large percentage of your target audience.

7. Does your website look like its stuck in the 90′s? Yes, we loved the grunge look and Beanie Babies back then but if your website has animated clip art (remember the cute dancing hamster), frames and scroll-bars, visitor counters, flashing text and pop-ups, its time to consider a redesign. If your website looks outdated, your business looks outdated. First impressions do count. If your website does not feel professional, your potential customers will move on – possibly to your competitor.

8. Does your website read like the Encyclopedia Britannica? Website visitors don’t like to read – that much. If your website has paragraphs upon paragraphs of text on every page, your main message might get lost. It is a good idea to consider a rewrite to condense your copy and maybe reorganize the structure of your website to make sure content flows. Excess information can be provided in downloadable white papers so visitors can print and read them at their leisure.

9. Does updating your content require a degree in programming? Is the content on your website needing to be updated and emails to your webmaster go unreturned? Or once you get access to your site, you can’t make heads or tails of how to go about changing or adding text? Updated content is crucial to having a website that entices return visitors and keeps search engines happy. If your website is not easily updatable, its time to consider a new solution that allows you to access and update your site content. Content management solutions come in different packages that are user and budget friendly.

Ready To Get Started?

Representing yourself on the internet is the most important thing you need to do for your business, and yet it’s the hardest thing to find time for. In today’s market it’s not enough to simply rely on website ads and word of mouth to get your company’s name out to the masses. Choosing the right website design firm or internet marketing firm is more important than ever! We have a proven track record, an amazing client list, and a huge following. Let us develop you a rock star Website Re-Design and Internet Marketing Plan that will boost your traffic and build your brand. Call us today to set up a FREE Consultation.

A Complete Website Makeover Can Be A Smart Move

Hair Pigment Center

This website was re-designed for fixing errors in the code, keyword optimizing it, and creating a blog to match the current style. We also are search engine optimizing the website by creating several landing pages with onsite optimization as well as offsite optimization.

Project Type:	SEO Internet Marketing
Client:	Hair Pigment Center
Date:	November 1, 2013
Keywords:	Web Design, SEO Pay Per Click, Blog

This website was re-done with keyword optimization and adding of the social networks. We integrated a blog into their website, and added keyword landing pages for traffic. We currently optimize their website today.

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Hair Pigment Center

Rhythm Of Grace Boutique

Rhythm of Grace is a women’s boutique specializing in dressing their clients according to their body type. Rhythm of Grace carrys quality designer brands catering to the chic, modern, and contemporary woman with a sophisticated lifestyle.

Project Type:	E-Commerce Web Development
Client:	Rhythm Of Grace Boutique
Date:	March 1, 2013
Keywords:	Web Design, WordPress, Custom Gallery, E-Commerce

This website was built using WordPress content management system. We customized for complex sliders, E-commerce shopping cart using Lightspeed, and design features to match the company’s theme.

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Rhythm Of Grace Boutique

Monday, February 24, 2014

American Golden Inc.

American Golden is a is an organization formed in 2006 for Americans over fifty to band together to have a stronger voice in government policies, command discounts on products & services and share a sense of community with regular blogs and newsletters.

Project Type:	Membership Web Design
Client:	American Golden Inc.
Date:	Jan 1, 2014
Keywords:	Web Design, WordPress, E-Commerce, Membership

This website was built using WordPress content management system. We started by designing the logo, the color scheme, and added a small shopping cart for their membership subscriptions. This website has member only private content where only logged in members can view and particapate in discounts.

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American Golden Inc.

What Should You Look For In A SEO Company

#1- Help you gain a decent ranking on Google for multiple key phrases

#2- Have your brand actively represented on numerous Social Media platforms

#3- Suggest an optimized website layout

#4- Offer new link building packages throughout the year

How to check for this: Look at your receipts. When was the last time you paid for a link building package?

#5- Website optimization for mobile devices

Ready To Get Started? Give Us A Call And Make A Difference Online

What Should You Look For In A SEO Company

All County AC Repair

Project Type:	WordPress Web Development
Client:	All County AC Repair
Date:	March 1, 2013
Keywords:	Web Design, WordPress, SEO, Blog

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All County AC Repair

Sunday, February 23, 2014

Advanced Foot Center

Project Type:	E-Commerce Web Development
Client:	Advanced Foot & Ankle Center
Date:	May 1, 2013
Keywords:	Web Design, WordPress, E-Commerce, Custom Gallery

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Advanced Foot Center

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What Is CDN?

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How CDN and SEO Work Together?

Hosting Benefits

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Not Getting Any Traffic? Your Hosting Can Be The Problem..

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Adding Cloudflare To Our SEO Arsenal

Great Ideas For Getting Traffic To Your Website

Here Is A List Of Great Ideas For Getting Traffic To Your Website:

Make Your Content Irresistible

All the promotion in the world won’t build a thriving audience if your content is not there. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.

Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.

While you’re at it, make a real case for why the world should actually care about what you have to say. You want to be an influencer. You want to build a community. You want to help people make a positive change in the world.

Put your words in a different format. Go visual. Try creating an info-graphic or slide-share presentation.

Go big. Write something so incredibly thorough and valuable that people are compelled to share it.

Interview someone exciting. You’ll learn something and the interviewee will probably share your session if you do a great job.

Learn how to create a viral post, and try creating one yourself as many of our readers like Maria, Benny, Steve and Jim have done.

Cut out the fluff. Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish.

Headlines! Headlines! Headlines! They’re ridiculously important. Enough said.

Give away your secrets. All of them.

Take Your Show on The Road

Be everywhere. Make videos, create a podcast, represent on different social media platforms.

Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience. Just do it and stop making excuses.

Create a Blog On Your Website

One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, “should I add a blog to my site?” Blogs have gained a reputation as having the potential to boost your SEO rankings, but it’s important to understand what a blog does and why it helps, as well as when it wouldn’t help. We can assist in the installation of a blog styled to your current website. Find out more at http://hollywoodwebsitedesigner.com/product/add-blog-website/

Make Your Case Clear

When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly. Your Unique Selling Proposition is the key to making your case. If you don’t have a USP, it’s time to get one. Start with our guide to finding your USP.

Keep Them Coming Back

The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe for updates from you (focus on email first, social media second).

Directly ask people to subscribe once in a while. Tell ‘em what’s in it for them.

Create special subscriber-only content.

In your welcome email for new subscribers, point them to your social media profiles so they can connect with you in different ways.

Optimize the heck out of your email sign-up offer. Try placing email sign-up boxes in different places (in your header, sidebar, within posts, end of posts or footer). Try changing the wording, button label, call to action and offer. See what works best over time. Just keep the best interests of your audience in mind and don’t do anything you don’t appreciate yourself.

Make it Pretty(ier) and More Functional

Your site’s design matters more than you think. If you have a crappy looking design, you’re missing out because too many of your hard earned visitors are leaving before they read your incredible content.

Design for function. What do you want your site to achieve? You want to hook your visitors and keep them coming back. Design with the end goal in mind.

Use social proof. New visitors are looking for clues about whether your site is worth spending time on. Use validation (in the form of metrics, testimonials, “as seen in” logos, etc.) to reinforce your value.

Make it easy for people to share your content (try using a plugin like Digg Digg, for example).

Play Nice with the Search Engines (SEO)

Optimize your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords. Don’t worry about optimizing your content. Write for humans like normal but use keywords in your headline and content URL.

Make sure your site is Google friendly. Offer a sitemap, use an SEO-optimized platform (or plugin) and register for Google Webmaster Tools.

Focus on optimized content instead of link-building for long-term SEO success.

Make your site as fast as possible. Site speed is now a factor in search rankings, and a faster site will keep more people from leaving before your page loads. Consider moving to a faster web-host and leverage caching (if you’re on WordPress try using a caching plugin like W3 Total Cache).

Borrow What Works

Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience.

Your own successes can be borrowed upon as well. Look through your old content and think about your most successful strategies. Reuse what works until it doesn’t work any longer.

Use past behavior to predict future results with Google Trends.

Organize Group Projects

Organize a group writing project. Each blogger writes on a central theme, and each article links to all the others in the series.

Start a social media promotion group. Invite people you respect. Each person can submit content for others in the group to Tweet, Like, etc. only if it’s a good fit. Organize this for free using Google Groups.

Organize a group survey in your niche.

Launch a Product or Service

Did you know that launching a new product or service can actually help grow your audience? It’s true. Launching a product also always leads to tons of interview requests, links from other blogs, partnership inquiries, and a different kind of respect from colleagues. Plus, because your new product will generate revenue, this should be top on your list.

Offer an affiliate program and pay commissions to people who refer customers to your product. Reach out to these affiliates before your launch and offer to help them with content, interviews, webinars or anything else that will help them drive sales. You’ll be getting access to a whole group of customers you wouldn’t have otherwise.

Make Friends in High Places

The most consistent source of highly desirable visitors you can tap into are links for other respected sites in your niche. To attract these links on a regular basis, you need to 1) create remarkable link-worthy content and 2) make friends with other great content creators who could link to you. Just don’t make connecting with people online harder than it actually is.

Link out freely to content you admire and think your audience would appreciate. Linking out is one of the best ways to get noticed and start making friends online. Make sure you include the name of the site or content author you’re linking to increase the chances of the author learning about your link.

Try creating a “follow Friday” or “link love Wednesday” type of post on a regular basis. It’s a great way to get noticed, make friends and share useful content with your audience.

Overwhelmed?

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Great Ideas For Getting Traffic To Your Website